The discount lever attracts users transversally, regardless of economic status, because it gratifies the desire to obtain something at the best possible conditions.
It may not even be linked to a purchase and in this case it supports lead generation very well.
The discount can be expressed as an absolute value (e.g.: 5 euros) or as a percentage
Here are a few examples:
Buy our course and get the discount 50% on the purchase of the next course!
A discount for you as a gift About 10 Euro About the purchase of a computer (offered by a snack brand)!
Buy 3 pairs of shoes and receive a discount coupon of 100 Euro for an XXX scooter!
Your gift is then a coupon that is sent via email.
It is important to note that initiatives with discount vouchers are not considered prize events, when:
➔ the discount is applied to products or services of the same kind as those purchased as in example A
➔ when it comes to a discount on a product or service other than the brand that offers it, but no purchase is required, as in example B.
In these two cases, it is not necessary to provide for bureaucratic procedures and tax burdens.
