The prize competition par excellence is an effective lever to support conversion by creating value, plus easy and quick participation does not pose barriers to the user interested in the promised benefit.
Here are a few examples:
Compile the form, Can you win one of the 10 smartphones up for grabs!
Buy our product, You could win a car!
As in all the mechanics of the “Competitions with Prizes” type, the win depends exclusively on luck, but in this case the award takes place only at the end of the initiative. This can make the mechanics less engaging because the playful aspect of immediate verification is lost. Very often, therefore, the final draw is associated with other mechanics, to offer users an additional chance of winning. The platform already provides that all 'instant' solutions can be enriched with a final draw.
It is recommended to prefer only the FINAL DRAW to the INSTANT WIN when you want to give away a prize pool that is small in quantity but of great value, for example vehicles, technological tools or trips.
