Invite them to take an action and a nice graphic animation will allow them to virtually “scratch” a silver patina that will reveal their possible win.
The basic mechanism is that of the INSTANT WIN online, but the virtual 'scratch' will make everything more interactive, fun and exciting, giving it the suspense of the famous 'scratch cards. '
The win is randomly assigned by the software programmed to distribute the prizes during the promotional period. This solution gives you a high engagement rate, thanks to the greater dynamism and interactivity that is established between the user and your brand.
