The term GIVEAWAY identifies the recent strategies used on social media by influencers to increase interactions with their followers.
This is a somewhat imprecise definition because it does not fall within the cases provided for by Italian legislation - and since the penalties for those who do not respect it are high, it is better to clarify.
In general, the mechanics used in giveaways correspond to the FINAL DRAW; but by translating the word from English into Italian, we can broaden the reflection...
How do you intend to 'give away' the prizes you have planned?
Only certain users receive a prize ➔ See: Final draw - Instant Win - Rush & Win - Scratch & Win — Spin & Win — Play & Win
All users who participate receive a prize ➔ See: Safe gift - Discount coupon
