Your brand awareness and recognition is the first step in making sure that your target users choose it when they have to buy that type of good and/or service.
It allows you to acquire likes on your social pages, increase direct traffic to your site or blog, and create buzz through word-of-mouth, increasing organic reach.
Building awareness is a goal you can achieve with Wink solutions:
Getting qualified, on-target contacts is a crucial step in funnel marketing, and reward solutions play a key role in achieving the goal.
An initiative built around valuable user content-whether it's a coupon or a physical reward or experience-converts anonymous users into people with whom you can open a one-to-one dialogue.
Promise a reward that is synergistic with brand identity and convince users to fill out a form with their or a friend's information, but you can also invite them to share consumption habits, opinions, and interests and enrich proprietary big data.
Engagement is the best way to build meaningful relationships between your brand and users, you can achieve it with initiatives where emotions and experiences are shared.
It is critical that there is a strong and consistent link between your brand values, the reward you promise, and the message you communicate. The theme you choose is crucial; it must entertain, inform and engage.
Favor a solution on which you can create a strong storytelling, a meaningful ecosystem for the consumer and embedded within a shared value world.
Converting a user into a customer/consumer of your brand is the ultimate goal of any marketing effort, whether in B2B or B2C.
Contests and promotional initiatives are powerful levers for determining users' choices and guiding their consumption behavior and for achieving very specific goals:
