The photos sent by the participants will be published in a gallery and evaluated by a jury that, with its vote, will elect one or more winners.
The jury can be composed of other users to increase word of mouth, or of people who are competent in the specific subject, or even both evaluation steps can be planned.
This solution stimulates the desire to be appreciated and excelled, and is perfect for linking the brand to a consistent concept in terms of values and identity.
Lead generation can be increased if you also reward users who vote for their favorite photo.
Here are a few examples:
Buy our kibble and send a photo of your cat: if it is one of the 10 highest rated on the site, you will win an annual supply of products for your 4-legged friend!
Send a photo that represents the values of rugby: a jury of experts, composed of photographers and sportsmen, will choose the 20 most representative images, which will be the protagonists of an exhibition in Rome and Milan!
From a regulatory point of view, the photo contest is not considered a prize event — and therefore does not require bureaucratic and administrative obligations — if:
➔ does not involve the purchase of a product or service;
➔ relates to the presentation of literary, artistic or scientific works, as well as to projects in the commercial or industrial field - as inExample B.
