The notoriety of your brand and its recognition are the first step in making sure that your target users choose it when they need to buy that type of good and/or service.
It allows you to acquire likes on your social pages, increase direct traffic to your site or blog and create buzz through word of mouth, increasing organic reach.
Building awareness is a goal that you can achieve with Wink solutions:
create a campaign consistent with the values of your brand and distinctive compared to competitors;
choose prizes that are representative of your identity and the position you want to conquer in the mind map of your users;
Communicate the opportunity through all the touchpoints at your disposal.
The most effective Wink solutions to achieve this goal are:
Lead generation is a crucial step in the marketing funnel that allows you to always obtain new, qualified and targeted contacts. From this point of view, digital solutions play a key role.
An initiative built around a “lead magnet” that offers an advantage reserved for those who provide their data and consent to contact, converts anonymous users into people with whom you can open a one-to-one dialogue.
Promise a synergistic reward with the brand's identity and you'll convince users to fill out a form with their data or that of a friend, but you can also invite them to share consumption habits, opinions and interests.
The most effective Wink solutions to achieve this goal are:
Engagement is the best way to build meaningful relationships between your brand and users, you can achieve it with initiatives where emotions and experiences are shared.
It is essential that there is a strong and consistent link between the values of your brand and the reward you promise and the message you communicate. The theme you choose is decisive, it must entertain, inform and involve.
Prioritize a solution on which you can create a strong storytelling, a significant ecosystem for the consumer and inserted within a shared world of values.
The most effective Wink solutions to achieve this goal are:
Converting a user into a customer/consumer of your brand is the ultimate goal of every marketing action, both in the B2B and B2C fields.
Contests and promotional initiatives are powerful levers to determine user choices and guide their consumption behavior and to achieve very specific objectives:
Trial
support a launch or win new consumers
Effort
Increase the average receipt
Frequency
Reduce the time interval between two purchases
In addition, if you choose the formula of 'return' of value, you strengthen trust in the brand, creating ideal conditions for retaining the customer base.
The most effective Wink solutions to achieve this goal are:
