Cashback consists of the reimbursement - total or partial - of the money spent to make a purchase.
First, let's clarify that Cashback It is NOT a prize operation: It's about one deferred discount, which is therefore not applied at the time of purchase but later, through the reimbursement of the money spent. This is therefore a legal promotion in Italy, provided that the rules governing its use are respected (Resolution 47/E of the Revenue Agency, Order of the Bank of Italy of 5/7/2011).
So let's see the two essential procedures to follow.
Transparency regulation
It is not mandatory by law, but certainly necessary to clearly and unambiguously communicate to the public the methods of participation:
Who is the person Promoting the transaction and which products give the right to reimbursement;
the duration of the initiative;
the territory in which the transaction is valid;
the methods of carrying out;
the amount of the expected reimbursement and the methods in which it takes place;
the deadline within which consumers who request it will be reimbursed.
Refund process
You will need to create a flow to collect consumer data:
activate a refund request system (website or post office box) with the collection of consumer data, including the receipt or invoice and the coordinates for the refund;
verify the lawfulness of the documentation;
provide customer care to manage abnormal requests;
make the refund: by bank transfer to the applicant's current account, or by check, in cash or through payment apps such as PayPal and Satispay (not with payment cards or electronic money);
close the initiative administratively with the issuance of change notes.
Organizing cashback properly requires legal and operational expertise.
Trust WINK: we will support you in drafting the Regulations, in the design of the interface process with consumers, and we will manage all the processes of verifying and activating the reimbursement, up to the formal and administrative closure of the project.
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